Submitted by diegoPasadena on September 15, 2013
I currently have a black loaner while my pearl-white MS60 is being serviced - a perfect opportunity to pull the wool over my friends' heads.
I run a sports club in Los Angeles, and when I came in yesterday, I casually mentioned that I had for the first time activated the ECS feature, the Electrostatic Color Swap. After a couple of seconds of consternation and looks out the window, beholding the black Model S, there were all kinds of reactions: "What the hell!!?" "I've never heard of such a thing" "How does that even work!!" - but not one called "B.S.".
To lend further credibility to my story, I added some details: That I didn't really understand the whole process - some electrostatically activated nanotechnology in the paint - and then I took away a little from its grandiosity by saying that "it works only within very limited parameters, two colors only, and you have to pick them when you first get the paint job. But it looks pretty good, doesn't it?"
Most of these guys are pretty tech-savvy, but I had them all going for a good three, four minutes. When I finally came clean and had received sufficient punches on my shoulder, the general consensus was: They would never have bought it in any other context, but in this case, "Well, it *could* have been true. It's a Tesla after all."